Cooked Perfect Meatballs

Cooked Perfect Meatballs own a considerable share of the market, but consumers didn't recognize the product by brand name - they would reach for the iconic bag and know they could expect quality every time. But for a brand that is constantly expanding their product portfolio, they did not want to only be recognized as the "Italian flag bag" brand. With that in mind, we created an iconic, elegant new visual treatment to use for all marketing communications. The meatball is an integral element of the headline itself, because these meatballs are integral to any family dinner, game viewing party, or holiday meal where you want to impress.

Shelf talks positioned in the frozen section, with coupon tearpads to drive purchase and trial.

Strategic media placements to target consumers in the meal planning process, in relevant websites, mobile apps, and social media.

FSIs with coupons introduce the product and carve out a space in our shoppers’ consideration.

HTML banners to promote National Meatball Day – a major day of celebration for the brand.

The new template could easily be reused for any drive period – here are some tasty appetizers for football season and the Super Bowl.

The brand’s evergreen message is “Savory.” This drives home the point that these meatballs are an integral part of any family meal.